GSD&M
Content Creator: 2024-Present
Social Media Manager: 2023-2024
As a Content Creator for the U.S. Air Force and Southwest Airlines (planes are my thing I guess), I plan for productions, bring content ideas to each shoot, and travel to capture content. Additionally, I edit short-form videos and design graphics for paid and organic social media.
As a Social Media Manager, I wrote copy for 100+ monthly posts, edited short-form videos and graphics, and ensured each post was timely and aligned with our overall social media strategy. Additionally, I helped ideate and execute a ‘social-first’ integrated campaign from start to publish.
Fun fact: I edited Southwest Airlines’ first paid TikTok ad and designed print assets and logos for Air Force’s first-ever social media-forward campaign. I love firsts!
Rather than always pulling from an asset bank, I took time to design
For these videos, I was the designated Social Creative & Editor.
For these videos, I was the Social Creative and Editor as well as the Shooter.
In 2023, I helped come up with the concept for the Air Force account’s first-ever ‘Social-First’ Campaign.
Guess the Airman is a game where Airmen attempt to pick out fellow Airmen out of a crowd of seemingly ‘normal’ people. We highlighted Airmen in a way that humanizes service members. Serving our country doesn’t mean you only order black coffee and work out as a hobby. It means your education is paid for, you get top-of-the-line insurance, paid time off, and travel perks all while serving our country. We took this concept to Randolph Air Force Base and hosted a game show with Airmen. I designed print assets, including the gameplay cards, edited all of the “Airman Reveal Interviews” posted after gameplay episodes, and animated the logo I created for use in “Secondary Content,” posted in between episodes. Round 1: The player eliminates eight character cards based on appearance alone. Airmen used “regs” knowledge to check if their hair, piercings and tattoos were in regulation for the Air Force, some based the decisions on age, and some even guessed careers based on looks! Round 2: The host read off a quick list of lifestyle facts about each character left in the game: Their coffee order, hobbies, dream vacation destination, and whether they are a cat, dog or plant person. The player then eliminated six more character cards. Round 3: The contestant chooses 2 deeper questions about each character to get answered before making their final guess: What do you do for work?What is your favorite part of your job?What gives your life meaning?What advice would you give the younger version of yourself?What’s something you’ve learned about yourself recently?
I edited “Secondary Content” that was posted in between episodes:
Additionally, I edited Airman Reveal interviews where we learn more about each Airman who was hidden in the game:
