Blue Lizard Sunscreen
Concept: The definition of insanity is forgetting the same thing over and over again and expecting a different result. All of us actively go out of our way to avoid putting on sunscreen. Insane. At the end of the day, we’re left with the same outcome, damaged skin. Our blue cap has a superpower that we don’t, it can detect harmful UVs and turns blue to let you know, protecting you before it’s too late.
These print ads change colors when in/out of the sun. The first set is what they look like when not in direct UV, and the second set is what they’d look like when in harsh UV. Notice the blue before you turn red!
Blue Lizard to post horribly sunburnt, fake vacation photos to encourage people to notice the blue before they turn red
Billboard when seen not in direct sunlight
Billboard when seen in direct sunlight