Earning me a perfect score at Texas Creative ‘Critique,’ this was the first-ever campaign I created, and I did it solo! With an extremely basic understanding of both Photoshop and advertising in general, its unique thinking lives on to remain one of my favorites.

Concept: People are too caught up in their own lives to care about the well-being and financial state of someone or someTHING else. We need to be reminded of the purpose and value of National Parks or else they might just vanish before our eyes. The National Park Foundation will command full attention by staging tricks to get people to care and experience (on a much smaller scale) what is actively happening to the parks. The parks need you!