Boom Boom
Art Director: Me
Copywriter: Carol Bishara
Concept: Sniffing things is weird. Watching someone sniff something in public looks weird. Sniffing something and passing it around to other people is super weird. We tend to correlate sniffing stimulants to something that can seem like it’s illegal when it doesn’t always have to be. With totally legal, all-natural ingredients, Boom Boom gives a mental stimulant in a non-sketchy way. Feels illegal, is totally legal, safe, and fun.
Because Boom Boom has the same resemblance of a vape device, placing it in the hands of authoritative figures is designed to catch the viewer's eyes as out of place and intriguing.
Placed around college campuses, the large and obnoxious "hot box" emphasizes the idea that there is nothing to hide when you need a hit. Students can walk through the tunnels for a quick pick-me-up in between classes. The typical Boom Boom essential oils will fill the tunnel as they walk through.
